Viral video helped OK Go rise to international stardom. Solid pop rock songs and innovative resistance to traditional models have kept them in the spotlight. The band recently took a few minutes to talk to us about their latest projects, and offer a bit advice to others in the Flavors community.
Flavors: We, being nerds, loved Damien’s participation in NPR’s April Fool’s coverage of the “slow internet” movement, and the accompanying anthem, “Love Me Longtime.” Have you since heard feedback from people who didn’t quite get the joke?
OK Go:: Apparently, quite a few fans really loved the song. We have gotten requests as to where they can download the track, so we actually made it the b-side to our recent single, “The Greatest Song I Ever Heard.” NPR ran a nice post the Monday after April Fool’s Day noting listeners’ reactions to the piece. Some people definitely didn’t realize it was a joke.
F: “The Greatest Song I Ever Heard” was written as the theme for Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold, which you appear in as well. What aspect of that project resonated with you the most?
O: In a lot of cases, OK Go has to get funding for our projects through outside corporate sponsorships. In this movie, Morgan shows that process, and that’s really what the movie is all about. It is a remarkable coincidence and a perfect fit for OK Go to be involved.
F: Fans are already speculating about the song’s upcoming music video. Can you give us some hints about what to look forward to?
O: Honestly, we don’t know yet what the video will be about, or even if there will be one. We did just finish shooting a video though, in Connecticut, and we think the fans are really going to love it.
F: As possibly the most media-savvy band on the planet, what advice would you give to readers who are starting to create and aggregate an online presence with Flavors?
O: Honestly, I’d say just let it be representative of yourself. It seems like a great platform for bringing together all the various online aspects of your personality.
Check out OK Go’s Flavors site (and sweet animated GIF background) at Flavors.me/OKGo. Also be sure to download “The Greatest Song I Ever Heard” and grab their 2010 release, Of the Blue Colour of the Sky, at your local record store today in honor of Record Store Day!
