The Flavors brand started as a tree.
That’s because at the time, I didnt really care about the brand, I just wanted to start working on the product.
What does a tree have to do with the word Flavors? Nothing…but it looked cool.
Jonathan and I work well together because he knows when I’m half-assing it. So after he called me on it, I ditched the tree and started at square one. (no pun intended)
Baskin Robbins has a lot to do with flavors. All 31 of them.
Everyone knows the colorfully delicious grid of ice cream behind the counter of a Baskin Robbins.
I started with circles.
That looked way to girly, as my wife Marisa told me from the other couch.
I tried squares, starting with a single square at 150px x 150px.
After that I realized I was on to something. We created this site to allow people create something unique. Every flavor at Baskin Robbins is unique, BUT it’s still ice cream. Every page on Flavors.me is unique, BUT it’s still within boundaries. (My sister Kayla just said she likes that line)
So I colored up these bad boys…
Now I had a grid to work with. Every page was born from this grid. I usually don’t use really strict grids (I forget most of the time), but this time it became such a part of the brand, I had to use one.
First the homepage…
Then finally the settings page…
The moral of the story is don’t half ass it. Was there a time when if someone hadn’t called you out, you would have missed creating something much better?
